• Clearly define the Market Niche that you will be addressing. The smaller the niche the better.
• There are more than a hundred ways to market your solo business. The key to successful marketing is to stand out amongst your competitors. So based on your business parameters choose just a few marketing methods and focus on them to keep you ahead of the competition.
• Customers often come to a business because they seek a personalized experience and your trust. Spend time learning about your business and yourself so that you are better able to provide your customers with such an experience.
• If your business has to be profitable and survive in the competitive world, you need to work hard on building relationships. Build relationships with your customers. Get their feedback and use it to improve your products and services. Keep the relationship with your customers active even after they are gone. Seek relationships with your competitors too and find out the secrets of their success.
• Build a team to operate your business. Each team member should work on a task at which he excels.

Essential Marketing Tips For The Entrepreneur

Here is advice on how to get better and bigger results from your business investments:

• Create a product that will reward you multiple times for a single effort. Create a product only once and earn an income on it each time you sell it.
• Treat a mistake as an opportunity. In any business mistakes are bound to be made. But those mistakes should be used to improve your business process.
• Know when to stop an activity. If a business process has finished the life cycle it was meant for and needs to be ended, then you must end it and move on.
• Aim for business activities that yield maximum results from minimum efforts.
• Realize that in your business, it is more beneficial to be effective than busy
• If there are more than one ways to do a business activity, always choose the easiest method to achieve your results.
• Finally, measure the success of your business by its profits (outputs) and not by costs (inputs).

What makes Successful Entrepreneurs? - Starting a Business

There is one common feature among all Entrepreneurs - they fill a void by creating a product or service that is much needed by the public.

Here are some examples:

• Federal Express was created to fill a much wanted void for a dependable overnight delivery system for letters and small packages.
• Disneyland was created because at that time most amusement parks were shabby and boring.
• Many successful entrepreneurscan look at a set of circumstances, the market, a product or whatever and see order and opportunities in those variables that other people seem to see and just don't piece together.
• A successful entrepreneur must transform an insight into something tangible.